The newsletter from AI Creative
Stop the slop.
What’s working in AI creative, what’s slop, and why, from a studio that makes video ads with it every day. We write when we have something worth saying, not to hit a schedule.
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In every issue
The signal, minus the 1,283 tabs of research.
Tool verdicts
What passed, what’s slop
New tools tested on live briefs before you spend the subscription money. See the directory →
Workflow guides
How the studio actually does it
Briefing, filtering, testing: the same methods we charge for, written down. Read the guides →
✕ Slop warnings
What’s burning ad accounts
Trends, templates and tools that look like a shortcut and bill like a mistake.
SLOP ✕From a recent issue
✕ Stop The SlopIssue 041
The “cinematic AI ad” trend is three weeks from dead
You’ve seen it: slow dolly, moody grade, whispered VO. It tested brilliantly in April. It’s now the fourth one in every scroll session, and the CTRs in our accounts have halved in twenty days…
Also in this issue: Vidra’s new style-lock (verdict: passed), a hook-brief template you can steal, and why “1,000 ads in one click” is a CPA problem waiting to happen.